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This case study highlights the comprehensive branding and marketing strategy developed for Rent and Relax, a vacation rental and property management business. It details the creation of a unified brand identity centered on the tagline “Just rent and relax,” appealing to both guests seeking seamless stays and property owners looking for stress-free management. Key elements include a distinctive hand-drawn logo symbolizing trust and ease, the use of the modern and approachable Argentum Sans font, and a full-service website with features like a Hospitable booking widget, detailed property listings, and professional photo galleries.

Additionally, strategic content pillars—local guides, guest reviews, property showcases, and amenity highlights—are integrated into social media and email campaigns, driving direct bookings and building trust while enhancing customer engagement and visibility. This study encapsulates Rent and Relax’s mission to deliver excellence, simplicity, and peace of mind to its diverse audiences.

CHALLENGE:

  • Low brand recognition among guests and property owners.
  • Overdependence on platforms like Airbnb and Vrbo.
  • Need for trust-building, especially with first-time guests.
  • Limited engagement across social and email channels.

OUR SOLUTION:

  • Developed a full brand identity: name, tagline, hand-drawn logo, and color palette.
  • Built a responsive WordPress site with Hospitable integration, local guides, and SEO optimizations.
  • Launched a social media strategy with amenity spotlights, guest reviews, and local content.
  • Deployed targeted email campaigns with direct booking discounts and new property highlights.

BRAND DEVELOPMENT

The name “Rent and Relax” and the tagline “Just rent and relax” was conceived to appeal to both core audiences of the business—guests looking for vacation rentals and property owners seeking to generate revenue from their properties. The genius of “Rent and Relax” and the tagline “Just rent and relax” lies in their simplicity and their ability to resonate with both audiences simultaneously. This unified brand message emphasizes the ease and peace of mind that Rent and Relax offers to everyone it serves. It communicates a hassle-free experience, whether you’re looking to book a vacation stay or looking to make your property work for you.

This dual appeal is central to the brand’s identity, encapsulating its commitment to service, comfort, and ease for all parties involved. By positioning itself as a brand that understands and addresses the primary needs of both its guests and property owners, Rent and Relax effectively communicates its value proposition—managing the intricacies of vacation rentals so that guests can enjoy their stay and property owners can enjoy the benefits of their investment without worry.

ICONOGRAPHY

The concept of a hand-drawn logo featuring an “okay” sign, with the center hole of the hand creatively representing a house, is a powerful visual metaphor that reinforces the message of Rent and Relax. This logo perfectly complements the brand’s name and tagline, “Just rent and relax,” by encapsulating the essence of a positive, reassuring experience for both guests and property owners. It visually reinforces the message that Rent and Relax is about providing a seamless, positive experience—whether you’re looking to find the perfect vacation rental or seeking to make your property work for you.

This logo serves as a constant reminder of the brand’s commitment to excellence, satisfaction, and peace of mind for everyone involved.

LOGO

Clear Space
Logo variations

COLOR PALETTE

The color palette for Rent and Relax was meticulously chosen to reflect the brand’s core values of simplicity, warmth, and modern professionalism. The palette features soft, inviting tones that evoke a sense of relaxation and home-like comfort, appealing to both guests seeking seamless stays and property owners looking for trusted management. These colors are designed to create an approachable yet refined aesthetic across all brand touchpoints, including digital platforms, marketing materials, and on-site visuals. By harmonizing soothing hues with clean, modern design elements, the color palette reinforces the brand’s promise of excellence and peace of mind for everyone it serves.

TYPOGRAPHY

Choosing Argentum Sans as the font for Rent and Relax reflects a strategic decision aimed at conveying specific brand values and attributes through visual design.

Argentum Sans, with its clean, modern, and versatile appearance, supports the brand’s messaging and appeals to both guests and property owners. Argentum Sans is designed for clarity, making it easy to read across various platforms and devices. Its legibility ensures that the message of Rent and Relax is communicated effectively, whether viewed on a website, mobile app, or printed materials. This clarity aligns with the brand’s promise of a hassle-free experience, making information accessible and straightforward for all audiences. The font has a modern feel that resonates with the contemporary, forward-thinking approach of Rent and Relax. At the same time, its rounded edges and open forms convey a sense of warmth and welcome. This balance of modernity and approachability reflects the brand’s mission to provide a professional yet personal service.

BRAND VOICE

Rent and Relax embodies simplicity, ease, and peace of mind for both guests and property owners. With the tagline “Just rent and relax,” the brand communicates a hassle-free experience, offering guests seamless stays filled with comfort and convenience while empowering property owners to maximize their investments worry-free. Friendly yet professional, Rent and Relax assures its audiences that every detail is handled with care and expertise, delivering excellence, satisfaction, and a sense of calm at every step./p>

MISSION & VISION DEVELOPMENT

To develop the vision and mission of Rent and Relax, we ensured that every aspect reflected the brand’s core values of simplicity, trust, and seamless experiences for both guests and property owners. The vision was shaped around founder Gabriela Capurro’s passion for hospitality and her dedication to creating spaces that feel like home while offering reliable, full-service property management. This vision captures Rent and Relax’s dual commitment to unforgettable guest stays and maximizing value for property owners. The mission builds on this by emphasizing a hassle-free approach to vacation rentals, delivering excellence through personalized service and thoughtful attention to detail. Together, the vision and mission clearly communicate the brand’s promise to provide comfort, peace of mind, and exceptional experiences for everyone it serves.

EMAIL MARKETING STRATEGY

To bolster direct bookings, we devised a strategic email marketing campaign that capitalizes on new property announcements, direct booking discounts, compelling reviews, and informative local guides. This strategy is aimed at engaging our subscriber base by delivering value through each email, thereby encouraging bookings directly through our platform. Maintain a consistent emailing schedule but avoid overwhelming subscribers. Balancing informative content with promotional offers is key to keeping subscribers engaged without causing email fatigue

NEW PROPERTY ANNOUNCEMENTS

Regularly update subscribers with emails showcasing new properties added to the Rent and Relax portfolio. Highlight unique features, amenities, and the potential for an unforgettable stay to spark interest. Incorporate high-quality images and virtual tours of the properties to grab attention and entice readers to learn more.

DIRECT BOOKING DISCOUNTS

Provide email-exclusive discounts to encourage subscribers to book accommodations directly through the wedsite. These offers could be time limited to create a sense of urgency..
New Property Announcements
Direct Booking Discounts

LEVERAGING REVIEWS

Include positive reviews and testimonials from past guests in the emails to build trust and credibility. Highlighting experiences where Rent and Relax went above and beyond can be particularly persuasive.Use snippets of glowing reviews related to specific properties or experiences offered by Rent and Relax to make the content more relatable and convincing.

LOCAL GUIDES

Share snippets from the local guides available on the Rent and Relax blog within the emails. This content should aim to engage readers by offering a glimpse into the unique experiences awaiting them in different locations.Each guide snippet in the email should include a call to action, encouraging readers to explore more on the website or book a stay near the highlighted attractions.

Leveraging Reviews

LOCAL GUIDES

WEBSITE DEVELOPMENT

The development of the WordPress website for Rent and Relax has been successfully completed, incorporating a suite of features designed to enhance the user experience for both guests and property owners. This comprehensive project involved strategic planning, technical implementation, and continuous optimization to achieve a seamless integration of functionalities, including a booking widget connected to Hospitable, a blog with local recommendations, and detailed listing pages equipped with professional photo galleries and amenities. Here’s a summary of the work completed:

PLANNING AND STRATEGY

The goals for the website were clearly outlined from the outset, focusing on delivering a seamless booking experience, showcasing properties with high-quality visuals, and offering valuable local insights through a blog.

User Experience (UX) Design: The site structure and user flow were meticulously planned to ensure intuitive navigation, with a particular emphasis on simplifying the booking process, facilitating property discovery, and providing easy access to local recommendations.

Theme and Plugins Selection: A WordPress theme that is visually appealing, responsive, and compatible with real estate and booking functionalities was chosen. Essential plugins were integrated to enhance the site’s capabilities, including a booking system connected with Hospitable, an SEO tool for improved visibility, and a gallery plugin for displaying professional photos.

BOOKING WIDGET INTEGRATION

Hospitable Integration Completed: The booking widget was successfully implemented and seamlessly integrated into the site design, enabling real-time availability checks and direct bookings. This integration ensures a fluid and user-friendly booking process for visitors.

Cross-Platform Synchronization Achieved: Hospitable has been configured to synchronize bookings across various platforms, such as Airbnb and Vrbo, effectively preventing double bookings and facilitating efficient calendar management

EMAIL MARKETING STRATEGY

To bolster direct bookings, we devised a strategic email marketing campaign that capitalizes on new property announcements, direct booking discounts, compelling reviews, and informative local guides. This strategy is aimed at engaging our subscriber base by delivering value through each email, thereby encouraging bookings directly through our platform. Maintain a consistent emailing schedule but avoid overwhelming subscribers. Balancing informative content with promotional offers is key to keeping subscribers engaged without causing email fatigue

LOCAL GUIDES

Showcase the unique attractions, eateries, and experiences near each property to entice potential guests.Create visually appealing posts and stories featuring local landmarks, hidden gems, and must-visit spots. Use geotags to increase visibility and encourage local businesses to share your content. Incorporate short video tours or live sessions with local tour guides or influencers to add authenticity and engagement.

REVIEWS

Build trust and credibility through the positive experiences of past guests.Share guest reviews and testimonials in a creative format, such as quote graphics, video snippets of guests speaking about their stay, or before-and-after stories highlighting how Rent and Relax exceeded their expectations. Engage with these posts by thanking guests for their reviews and inviting them to return.

APARTMENT SHOWCASES

Highlight the unique features, decor, and ambiance of each property to attract potential guests. Utilize high-quality photos and videos to give a virtual tour of the properties. Focus on what makes each property special, such as panoramic views, cozy interiors, or unique architectural details. Use Instagram Reels or TikTok to create engaging, quick tours, and feature user-generated content where guests share their own moments capturing the essence of their stay.

REVIEWS

Differentiate Rent and Relax properties by showcasing the premium amenities offered. Create detailed posts and stories about the amenities that set Rent and Relax apart, like private pools, smart home features, or custom local welcome baskets. Use engaging visuals and descriptive copy to paint a picture of the luxury and convenience these amenities provide. Consider creating thematic content series, like “Amenity of the Month,” to regularly highlight different features.

RESULTS & KEY TAKEAWAYS

  • Enhanced Brand Identity: A clear, professional, and inviting brand presence that appeals to both guests and property owners.
  • Increase in Direct Bookings: A well-optimized website and targeted email marketing resulted in a higher percentage of direct reservations compared to third-party booking platforms.
  • Improved Guest Engagement: Local guides, curated property showcases, and social media marketing drove higher engagement rates.
  • Streamlined Management: Hospitable integration reduced booking conflicts and improved operational efficiency.

WHAT TO EXPECT WHEN WORKING WITH US

At Literally an Agency, we make branding and digital marketing seamless and impactful. We craft a custom plan aligned with your objectives, which may include:

Brand Identity
Website & Ux Design
Social Media & Content Strategy
Email Marketing Automation

FREE CONSULTATION

We begin with a 15-minute call
to understand your goals and challenges.

CONTACT US MANAGEMENT@LITERALMARKETING.CO

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